How to Build a Consumer Brand
Brand has become a catch-all term. We use it interchangeably to refer to brand image (packaging and logos), brand ethos (mission and messaging), and brand-building (community).
How to Beat Amazon
You can’t build a consumer brand in 2018 and ignore the 800-pound-gorilla that is Amazon. Not only does Amazon control nearly 50% of e-commerce sales, the company has clearly set its sights on physical retail as well, having acquired Whole Foods and opened multiple retail stores last year.
What Happened in Consumer in 2017
This past year was full of surprises for consumer goods companies. If 2015 and 2016 saw new consumer models hit the mainstream – most notably the DNVB (digitally-native, vertical brands) and meal delivery models – then 2017 was the year those models were truly tested.
Your E-commerce Brand Will Probably Fail
Not every consumer startup needs to be an e-commerce brand. In fact, most shouldn’t be.
Why Diets Do Not Make Good Investments
Paleo, gluten free, juice cleansing, no sugar, low carb, low fat, high fat, South Beach – if there’s one thing these diets all have in common, it’s their transience
Five common mistakes of CPG startups
Even the very best idea isn’t a guaranteed success without the right implementation. As Michael Dell once said, “Ideas are commodity. Execution of them is not.”
This is especially true for the labor-intensive and operationally-complex consumer packaged goods (CPG) industry, where production and supply chains can make or break a startup.
Food Trends and the Impact on CPG Companies
The global food system is enormous, complex, and highly concentrated. Investments into the space can have an outsized impact on the hunger, health, the environment, and rural poverty. As the food system and consumer preferences change, market share is shifting from big to small CPG companies and M&A is increasing.
How Warby Parker, Casper, and Dollar Shave Club Are Inspiring a New Generation of Entrepreneurs
By nearly any metric, it’s never been a better time to launch a consumer products company. M&A is at an all-time high. Funding has increased 8x since 2011. Consumer values are shifting too fast for big brands to keep up. Social networks have facilitated inexpensive viral marketing campaigns. And the proliferation of e-commerce has slashed distribution and overhead costs.
Consumer Startups Are a Great Investment. Here's Why.
Last month, the $1 billion acquisition of Dollar Shave Club by CPG giant Unilever prompted headlines like Who’s Next? and brought increased investor attention to the burgeoning opportunities in early-stage consumer startups. As millennials mature and reach peak purchasing power of $200 billion, consumer demands are shifting in line with the generation’s values-oriented spending philosophy, and startups that are better equipped to innovate and meet those needs are increasingly undermining staid legacy brands.
Copyright © 2017 Sophie Bakalar