The Many Challenges of CPG and Retail Startups
There are a lot of reasons to be excited about CPG and retail startups right now. Legacy brands are poorly positioned to keep up with shifting consumer trends, so smaller startups are gaining market share by creating simple, natural, and socially conscious products with an authentic brand story. Consequently, as growth accelerates and M&A activity heats up, an influx of new capital is facilitating big innovations like lab-grown leather and vertical farming.
Thinking of Launching a Consumer Startup? You Might Want to Avoid These Categories
At first blush, building a startup that produces consumer goods like food or clothing may seem a lot more manageable than building a highly technical SaaS or biotech company. After all, entrepreneurs use consumer products every day, so they have at least some familiarity with, say, sneakers, snack food, and mattresses, if only as consumers themselves. But CPG and retail startups come with their own unique challenges...
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