Does Gillette Know Your Name?
What innovations are you most excited about right now? My guess is that when you’re scrolling through tech blogs or Product Hunt, you’re probably clicking on the most buzzworthy technology or trendiest social media app before a new consumer product.
Stop Applying Tech Principles to Consumer Startups
When you hear “startup,” you probably think of Facebook, Airbnb or Uber before Casper or Blue Bottle Coffee. But while companies that produce tangible goods like food and clothing receive less media attention, they’re proving just as innovative as their more high-profile tech counterparts. In fact, Warby Parker and Everlane, two retail startups, ranked higher than Airbnb and Snapchat on Fast Company’s The Most Innovative Companies of 2016.
Copyright © 2017 Sophie Bakalar