Business plans are far easier to write than you might think. But if you've never written one before and are having trouble filling out one of the many free online templates, LivePlan may be a good option. It's very easy to use and there are a lot of examples. It's not free, but you can use it as a starting point and then create the actual document in a separate program.
I didn't even know what a wireframe was before I founded di8it charts, but now I can't live without Balsamiq. You can draw out a very basic outline of what your website or application will look like before committing to the actual design.
Once you've decided on a basic design for your application using Balsamiq, you can fine-tune the design and user interface using Invision. You can map out the movement between different screens and teams can comment on specific parts of the design.
If you've never designed a website before don't have the capital to pay a professional to build it, you can easily create a beautiful, modern, and fully functional website with Squarespace. It's not cheap, but it is easy to use and will save you a lot of time and energy and the result will inevitably be more attractive than if you used a less design-oriented website builder like Weebly.
Slack is everyone's new and favorite way to communicate internally. It seamlessly integrates with a lot of other applications on this list like Invision and Trello, so your team can stay up-to-date at any time.
Aha is the leading product development roadmapping tool. I don't use it much, but if you want a visual display of your product development objectives, this is a great resource (and it's free for fewer than 5 users!).
Trello is a great way to organize everything for your startup (and your life, if you're so inclined). You can create different boards, like Product Development, Fundraising, Marketing, etc. and then add categorized tasks that you can move around depending on their completion stage (or any other criteria you'd like). So on a Product Development board, you might have sections like "Bug Fixes", "Feature Requests", "In Development", "In Review", "Completed", etc. so you can easily keep track of where tasks are in the cycle. It's a very flexible program, so you can easily design a system that works best for your startup.
Try My UI
A great way to run usability testing on your website, without hiring an expensive outside firm. You'll get direct feedback on how users interact with and react to your website so you know exactly where to make improvements.
Want to see exactly how users interact with your website? Hotjar will show you were users move, scroll, and click on your pages so you can analyze what's most important to them. It will give you more specific and detailed analysis about user behavior on your website, but the results may be a little less obvious and/or helpful than a usability tool like TryMyUI.
Most startups begin with Google Adwords when launching an advertising campaign. You can get a lot information about how best to market your product and exactly who is clicking on your ads. I don't think it's very intuitive to use, but a Google Adwords specialist will call within your first couple of weeks to help you out.
Mailchimp is the industry leader in e-mail marketing campaigns. This is definitely one of those things I didn't think about before founding my startup, but you'll need some way to organize your mailing list and send mass marketing campaigns. It's customizable so you can easily send personalized e-mails and create automated workflows (e.g., when a user signs up, when a user first clicks on a page, etc.).
Copyright © 2017 Sophie Bakalar